Candela

 

BACKGROUND
Candela is a small fashion brand headquartered in NYC. The inspiration of the brand drives its roots from the South American gaucho.

OBJECTIVE
Define the brand identity of Candela online and create an e-commerce experience that is unique to the brand.

ROLE
I was the lead designer in defining the UX and visual design for their e-commerce platform across desktop and mobile.


Information Architecture

 

We’ve presented two different UX options to navigate the experience.

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